Pag is a town that offers preserved cultural monuments, gourmet specialties and different, magical stone landscapes. At a first sight, Pag looks rocky and rough, bordered by a sky-blue sea, almost nestled under Mount Velebit's imposing presence. It's often referred to as the “Island of Stone” or a “Moonscape Island” due to its an eerie surface with its rocky terrain and as many different shapes as only nature can create on such a huge insular expanse.
The island of Pag is one of the sunniest Adriatic islands, with over 2,500 hours of sunshine per year. Among the Adriatic’s over 1,000 islands, Pag stands out, for its stony exterior conceals the wealth created over the centuries by the sturdy hands of its hard-working denizens.


1. Part of the island of Pag, especially those facing the mighty mountain of Velebit, with its bare rocks resemble on the surface of the moon.

2. The island is the home of sheep, the unique breed used for the production of very famouse Paški sir (cheese).

3. Paška sol (salt from Pag) popularly called island white gold, has been extracted from salt water for hundreds of years and produced by the traditional method of drying seawater in closed reservoirs. This old-fashioned, natural method of sea salt production is abandoned when the factory is opened.

4. North part of the Pag Island is known for its olive groves and olive oil, which make it a unique place in Croatia and in the world because of its very special quality.

5. Beautiful beaches in Novalja are also known as „Croatian Ibiza“ but the real name is ZRĆE BEACH!!! You can party tere all day and all night long! There is really, really, super fun with lots of alcohol, beautiful bodies and famouse DJs including DJ Tiesto, Armin Van Buuren, Paul Van Dyk, David Morales, Sean Paul, James Warren and many others. They have left their mark during numerous music festivals like: HIDEOUT – the traditional gathering of the British tourists, SPRING BREAK – the organized visits of high school graduates from Germany and FRESH ISLAND – holiday for hip hop & r’n’b music. In recent years, eminent world media such as MTV, BBC, CNN, Daily Mail and others have talked about Zrce Beach.

6. Paška čipka (Pag lace) is the pride of the Pag Island, the immaterial cultural heritage of UNESCO, the cultural heritage of Croatia, and is also known as a lace that carries the spirit of renaissance days.

7. The first Croatian wind farm was constructed on Pag island, just northeast of Pag town. The 5.95 MW “Vjetroelektrana Ravna 1” wind farm is composed of seven Vestas V52 wind turbines and has operated since 2004.

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